Saturday, August 9, 2014

3 More Subject Lines to Get Your Emails Opened

In this business of sales prospecting and trying to find new clients we really need to have expertise in the skill of creating great email subject lines. These are also effective alternatives to cold calling as they can help get you in the door without pestering your prospect and you get to add value at the same time by giving them some free information that entices them to want to learn more.We already discussed in a previous article that including your prospects' company name in the Subject Line of your emails should increase your opening rate by about 50%. Since we as prospectors are slowly becoming 'mini-marketers' of our own let's take a look at what has been working for others in the discipline of email marketing. There is a difference sometimes when doing email marketing in a B2C forum, so for the purposes of this article we will stick to what works for B2B. These can be used for your first communication with a new prospect. They can also be great for your own Drip Marketing/Demand Generation activities with a new prospect who isn't ready to buy but have given you permission to stay in touch with them.With that being said let's go through some Subject Lines that work:#1) Solving (Problem) for (Prospect Company Name) Once and for AllHere are some examples of this:
Solving Security Threats for ABC Inc Once and For All
Solving the Common Pitfalls for ABC's Acquisitions Once and for All

This one is good to use for a fear-based campaign where you are removing the fear or whatever the thorn is in the side of your prospect.These next two are a little more positive in that they are good for taking the mystery out of certain things that might be hot topics, but confusing for your prospects:#2) The Quickest Way to (Your Solution)Some examples:
The Quickest Way to Cut Your Communications Costs
The Quickest Way to AsiaPac Expansion
#3) Your (Your Service) Questions Answered
Some Examples:
Your Foreign Taxation Questions Answered
Your Marketing Video Strategy Questions Answered
Each one of these has proven effective but they will of course vary depending on your individual situation and service that you are selling. So go ahead and experiment with these. If you find one isn't working as well as you would like then try another one. They key to being a successful prospector and mini-marketer is to keep experimenting to see what works so you have a predictable method to use regularly and will produce predictable and regular results.

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