Saturday, November 22, 2014

Don't Fall For That Custom Business Card Discount Trick

When you order top quality custom discount business cards printing services online you should save money but it doesn't always work that way. Printed marketing promotions can be expensive so it best to shop around for the best value. Looking for the lowest price might be a big mistake and that's why savvy entrepreneurs look for the best value.Here's why, retail prices with a big discounts on custom business cards printing are often stripped of all the features most customers want. For example, business cards that suck-you-in with a low price may offer a 50 or 60% discount for a business card that's printed on 14Pt. card stock, one side only. Printing on both sides is extra; UV or matte coating is extra, up grading to a heavier stock is extra. So 1,000 business cards that's printed on one side without coating retails for $68.81 has a 60% discount and sells for $27.52. If you want to print your card on both sides the price jumps to $ 35.30, for UV coating on both sides the retail price is $ 110.32, which is very expensive for standard business cards. With the discount the card is $ 44.13. A thicker 16Pt. card upgrade retails for $ 141.25 and with the discount sell for $ 56.50, and that's higher than most business card prices online.Another custom business card printing service online offers 1,000 cards with free printing on the backside on 14 Pt. card stock with a free upgrade to 16 Pt. The price includes free a choice of UV or matte aqueous coating on both sides for a total of $36. Which is the better value?

Lot of companies use discount marketing strategies to win unsuspecting customers. Anybody that has every bought a new car rarely pays the advertised price. The discount price is the teaser that gets you into the showroom. As you go through the sales process, you are told about all the goodies that make the car look and perform better. Your thought is for just a little more so you could have a more impressive ride. You tell yourself how good it will make you feel and how friends will envy you. The salesman uses your ego to raise his commission and now you are paying more than you expected.I saw the same thing in my weekly grocery discount flyer. I always buy select beef, which in quality is better than choice but not as expensive as prime. When I look at what I think is the discounted meat, I noticed in very small print that it is not really a discount. The low discount price is for choice, the cheapest grade of beef.If you are looking for value, then be sure to search a little deeper online for the best price for what you really want. After you've added up all the little things that will make your custom business cards the best marketing tool for you and your business, it is the best price. The answer should be yes.

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